Positioning ourselves as a key player in Bangladesh is core to our strategy at Godrej Household Products Private Limited, both in terms of business size today and in the future. We are excited about the tremendous potential that Bangladesh offers, with significant opportunities to drive penetration across our core FMCG categories.
We forayed into Bangladesh in 2002 and today, it is one of our largest businesses in the SAARC cluster. We have bold ambitions of building a leading Home Care and Personal Care player across the country. Our flagship brands – Godrej Expert in Hair Colours, Goodknight and HIT in Household Insecticides, aer in Air Fresheners and Magic in Handwash – are pioneers in their respective categories in Bangladesh. Our brand portfolio also includes other consumer favourites like Godrej No. 1 Soap, Cinthol Soap and Ezee Liquid Detergent.
We are constantly innovating and looking for new ways to delight our consumers with more superior quality products at affordable prices. Our unique multi-local operating model, founded on values-based partnering and operational autonomy, offers distinctive advantages. It allows us to drive local agility and tailored innovations, while tapping into backend synergies, and leverage common insights across our global business.
Building strong local talent, developing our leadership pipeline and encouraging our team members to explore and bring their whole selves to the workplace are key priorities for us. We are very proud of our over 300 team members and our focus is to make Godrej Bangladesh a truly inspiring place to work, where the desire to learn, innovate and search for efficiencies together are the pillars of the company and the engine that powers our delivery of results, propelling us to become best versions of ourselves as professionals and as people.