Godrej | Bangladesh - Innovation

Using design thinking to reimagine
our brands and portfolios

Two pronged approach
to innovation

Democratising categories in emerging markets; making superior-quality, delightfully designed products available at affordable prices

Pursuing attractive adjacencies and creating new vectors of growth to broaden portfolios

Research & Development +
Innovation + Design + Expertise (RIDE)

Integrated platform, combines efforts of key functions in new product development

Streamlines and expedites innovation delivery, ensures agile execution

Meet the people behind
our biggest innovations

Research & Development

A state-of-the-art global R&D centre at our headquarters in Mumbai, supported by local R&D centres

Global, local, and category-specific R&D teams partner across geographies

Innovation

Our Global Innovation Team leads new product development in global categories across Asia, Africa and Latin America

Offers design thinking strategic input for brand architecture, enable cross-pollination and sharing of product ideas and processes, evaluate patents and new technologies

Design

Distinctive and delightful design is a big differentiator for us

Global Design Lab integrates design thinking and transforms product capabilities; usually outsourced in FMCG, but we believe it is very strategic to have it internally

Comprises highly skilled graphic and industrial designers from across geographies